Archive - The Run Rate

Most studios have no idea where their members are coming from

They credit Instagram. They credit referrals. They're both incomplete — in ways that cost money.

Apr 19 • The Run Rate

Fitness studios don't have a marketing problem

They spend more on ads. The number doesn't move. Here's why.

Apr 5 • The Run Rate

[FREE] The 10-Visit Fitness Studio Onboarding Sequence

The retention window most studios waste. A free playbook for operators.

Apr 3 • The Run Rate

March 2026

Your software vendor added a chatbot and called it AI.

44% of fitness studios use AI for marketing. The ones seeing results aren't using it for content — they're using it for churn prediction. Here's what's…

Mar 29 • The Run Rate

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