About The Run Rate

The fitness industry has no shortage of news. What it’s missing is applied intelligence — the data, tactics, and honest analysis that actually helps fitness studios, gym operators, and wellness marketers grow.

That’s The Run Rate?

Every week, we publish a short, punchy newsletter for fitness and wellness operators and marketers who are serious about growth. No cheerleading. No generic advice. The kind of insight you’d get from a practitioner who has actually run demand generation at scale in fitness tech — because that’s exactly what this is.

What’s in every issue:

The Take — one opinionated lead story on what’s actually moving the needle in fitness studio marketing, gym retention, and health tech growth.

What’s Working— a specific, tactical breakdown of a channel, campaign, or growth lever. Numbers included.

Tool of the Week — one AI or martech tool, app or playbook worth knowing about, with an honest verdict.

Behind The Numbers — one benchmark or data point that reframes how you think about growth.

Worth a Follow — one operator or marketer worth watching and who is crushing in right now.

Who reads this:

Fitness studio owners. Gym chain marketers. Boutique fitness brand operators. Health tech growth teams. If you’re responsible for acquisition, retention, or revenue at a fitness or wellness company, this is for you.

The Run Rate publishes every week. It’s free.

Join operators and marketers who want growth intelligence, not noise.