WORK WITH US
Reach the operators and marketers growing fitness, wellness and health tech.
The Run Rate is a weekly newsletter read by fitness studio owners, gym chain marketers, boutique fitness brand operators, and health tech growth teams. These are the people making decisions about software, equipment, services, and marketing spend.
Not hobbyists. Not consumers. Operators.
WHO READS THIS
The Run Rate audience is senior, niche, and action-oriented:
Fitness studio owners and general managers
Marketing and growth leads at gym chains and boutique fitness brands
Health tech and fitness SaaS growth teams
Operators evaluating software, tools, and service partners
They read for growth intelligence — tactics, benchmarks, and honest analysis they can act on. They’re already bought into investing in their business. They’re looking for the right solutions.
WHAT WE OFFER
WHAT WE OFFER
Newsletter sponsorship
One sponsor per issue. Your brand in front of fitness studio owners, gym chain marketers, and health tech growth teams. Options include lead placement, Tool of the Week features, and dedicated callouts.
Playbook sponsorship
Sponsor a free playbook — your brand attached to a high-value resource that gets downloaded, shared, and bookmarked. Includes newsletter placement in the issue it launches and permanent logo placement on the playbook itself.
Content packages
Newsletter mention + a dedicated issue section + social amplification. For brands that want depth alongside reach.
Press release coverage
Getting something out? Product launch, funding round, new partnership. We’ll cover it in an upcoming issue — written in The Run Rate’s editorial voice, for an audience of operators who actually buy the thing you’re launching.
Social media features
Dedicated posts on @therunrate.co Instagram and beyond. Formats include product spotlights, tool breakdowns, and data-led carousel posts. Designed to perform with an operator audience, not a consumer one.
Annual partnerships
Reserved placement across a full season of issues — newsletter + playbooks + social. For brands that want to own a category with our audience year-round.
Generic fitness media reaches gym members. We reach the people running the gyms.
If you’re selling to fitness operators and marketers — software, equipment, services, training, or infrastructure — this is the most direct channel to your buyer.
LET’S TALK
We’re selective about who we work with. Sponsors should be genuinely useful to our readers — we won’t recommend something we wouldn’t stand behind ourselves.
If that sounds like your brand, get in touch.
A note on timing: The Run Rate is in early growth phase. We’re building the list before opening to sponsors, which means early partners get in at founding rates before pricing reflects our full audience. If you want to get ahead of that, reach out now.